Friday 25 March 2011

4. Comment on Damien Hirst's use of his work and the media for self promotion

Using actual Animals formed with Taxidermy prior to methods of preserving, and raw materials such as diamonds, Hirst very successfully creates a contraversal bubble surrounding his career. I find his work to be pretentious. His mood, style and attitude towards his effort in what is shown is one sided towards one thing, money. Personally, I think his artistic skill is devalued and too boring... Yet his placement in the world as a well known conceptual artist with interesting approaches to art allows him to become successful. He self promotes his work quite effectively, and the way I see it is that hirst is not evidently giving out more effort than any other artist. He simply is self promoting better. And some how his unusual artwork seems to be effective enough to allude people to spend millions on his works. Conceptually his work as a simple reflection of modern society which attaches overriding importance to 'news value'. The messages he trys to convey is that life is too short lived. And it shouldn't be wasted. This is evident as most of his works have some involvement with death.
Projects such as 'The Physical Impossibility of Death in the Mind of Someone Living' shown below:
 




Is one example of his preserving methods. He has preserved this Tiger shark in a formalhyde, which is a substance that will ensure longativity  for this work. However, note that it is a $12 Million Stuffed Shark, and preserving it alone cost $100,000. Seem a bit pricey for a work that could be replicated by anynone with the money? This leaves me to think about why and what is the point to this work? As much as I disagree with his aesthetic style(I think his work is rather ugly) the work is controversal, due to the fact it deals with the subject of death. It's always different to see animals that are so well known for being so ferocious, dormant in a perserved rectangle box.
Leading to a work that surely enables self promotion for Damien is 'For The Love Of God'
This piece sold for 100 million! It is constructed out of 8,605 Diamonds which is what I call opulent art! The diamond-studded work, has an asking price more than triple that of any sculpture sold at auction in recent years, shows how artists reach for effects to draw sales in a crowded market, and how self-promotion is key to their success.

 


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4 comments:

  1. I love this post Sahrita! Dont you think he's a bit of a genius though? His style of self promotion is throughly thought out and enables him to be this absurd in terms of the materials he uses and the art he makes. I especially love the beginning of your second paragraph where you say that anyone with enough money could replicate his work. Good point!

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  2. Hahaha thanks mate! You have a point that his ideas are interesting. But I don't see the spark in his work. I could do that work in my sleep and if I had the money it would be simply done. But really more important things could be spent on than ripping off a work that most likely won't last a decade. His works effective in showing conceptual ideas and referrencing death and the short lived lives we have, but it's too pretentious to me.

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  3. Or maybe I just don't like him haha

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