Her work is successful because it does not pose much difficulty to figure that it is about Consumerism and Materialism. There is a sense of ambiguity within the two images, which are caused by using a combination of imagery and text. As her text is not a straightforward interpretation of a single image, it creates an ambiguous relationship with the text. Through the use of both evocative statements and imagery, the viewer contemplates the relationship between the two. The image 'I shop therefore I am' carry's a strong message that is relevant to society, it reflects that people feel the 'need' to have things. And imply's by the nature of the text that they shouldn't. The image 'face it' also is effective in communicating the idea of consumerism. The message defines how women focus on objects of desire so much, when more important things can be addressed in life.
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